GEN Z FINDS STRENGTH IN SOFT SAVING

Gen Z Finds Strength in Soft Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success complied with a familiar pattern: earn progressively, save aggressively, get a home, and plan for retirement. But Gen Z is approaching money with a fresh viewpoint. Instead of focusing only on lasting build-up, this generation is prioritizing equilibrium, well-being,

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